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<a href="http://www.accessmylibrary.com/coms2/summary_0286-18842865_ITM" title="Facts and information about Emily Dalton and Curran Dandurand: 37, 43, co-founders of Jack Black in Addison, Texas.(Snapshot)(Brief Article)">Emily Dalton and Curran Dandurand: 37, 43, co-founders of Jack Black in Addison, Texas.(Snapshot)(Brief Article)</a>
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Emily Dalton and Curran Dandurand: 37, 43, co-founders of Jack Black in Addison, Texas.(Snapshot)(Brief Article)
DESCRIPTION: High-end men's grooming products
START-UP: $400,000 in 2000
SALES: 2003 projected sales of $5 million
CROSSING GENDER LINES: Dalton (l.) and Dandurand spent years in branding and marketing for makeup and skin-care giants and met while working at Mary Kay. They looked at the world of men's personal care and saw promise. "We knew there was a huge opportunity with men. A lot of big companies had tried to [launch] a line but failed to break through. [It had to be] a start-up company with fresh thinking," reasons Dandurand.
TALL, DARK AND SIMPLE: The partners did massive research to get inside the minds of men. Targeting "the guy's guy," Dalton reports: "He cares ...
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Source: HighBeam Research, Emily Dalton and Curran Dandurand: 37, 43, co-founders of Jack Black...