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Emily Dalton and Curran Dandurand: 37, 43, co-founders of Jack Black in Addison, Texas.(Snapshot)(Brief Article)

Entrepreneur

| March 01, 2003 | Pennington, April Y. | COPYRIGHT 2003 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

DESCRIPTION: High-end men's grooming products

START-UP: $400,000 in 2000

SALES: 2003 projected sales of $5 million

CROSSING GENDER LINES: Dalton (l.) and Dandurand spent years in branding and marketing for makeup and skin-care giants and met while working at Mary Kay. They looked at the world of men's personal care and saw promise. "We knew there was a huge opportunity with men. A lot of big companies had tried to [launch] a line but failed to break through. [It had to be] a start-up company with fresh thinking," reasons Dandurand.

TALL, DARK AND SIMPLE: The partners did massive research to get inside the minds of men. Targeting "the guy's guy," Dalton reports: "He cares ...

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