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The list of challenges facing the industry in 2005 is a long one--arguably, quite a bit longer than the five we've identified for this issue's cover story.
But perhaps the greatest challenge any business can face is the erosion of its underlying value proposition. It is a core value proposition, after all, that gives a business the ability to generate revenue, cover its costs and compete in the broader marketplace.
This industry's fundamental value proposition isn't merely experiencing change--it's under attack. The following quote illustrates the point:
"Voice is going to be free...which carriers don't like to hear, but that's essentially where it …