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Gum: the bedpost contest.(Up front: news / trends / advice)(Brief Article)
Considering that early chewing gums consisted of tree resin, we should be glad that today's gum has any flavor at all and stop asking it to hang around for hours or, as the old song goes, on the bedpost overnight. But with gums making claims about flavor and its longevity, we decided to see whether any major brand is especially good at keeping its flavor and texture.
We had 120 staff members test the six top-selling sugar-free gums in peppermint or similar flavor--Dentyne Ice, Eclipse, Extra, and Orbit in peppermint; Ice Breakers in cool mint; and Trident in "original." Participants noted the time they started chewing, the time they tossed the gum, and why they tossed it.
What we found. ...
- Ice Breakers Liquid Ice Causes First-Ever Disagreement Between Superstars...
- Press release article from: PR Newswire February 18, 2005 700+ words
...But when the dynamite Duffs tasted Ice Breakers Liquid Ice mints from Hershey Foods...Hilary and Haylie are the stars of a new Ice Breakers Liquid Ice television commercial, launched...Filled with liquid - yet as cool as ice - Ice Breakers Liquid Ice mints provide a powerful...
- Explosive Fire Crackers melt Ice Breakers.
- Newspaper article from: Journal-World (Lawrence, Kansas) July 12, 2006 700+ words
...come-from-behind fashion over the Ice Breakers, 16-10. "It was really fun and...Despite the final score, it was the Ice Breakers who struck first, forcing the Fire...off the bottom of the first for the Ice Breakers and started the inning with a single...
- Harvick and Ice Breakers(R) Liquid Ice(TM) Team Up at Texas Motor Speedway.
- Press release article from: PR Newswire April 2, 2004 700+ words
...weekend of firsts when Kevin Harvick drives the Ice Breakers Liquid Ice No. 29 Chevrolet Monte Carlo in the...the first intense, liquid-filled mints from Ice Breakers -- Ice Breakers Liquid Ice. "Liquid Ice delivers instant mouth...
- Ice Breakers; Brandon Solano.(Special Report: Marketing 50)(Brief Article)
- Magazine article from: Advertising Age Thompson, Stephanie November 7, 2005 700+ words
...35, worked on building Hershey's Ice Breakers mint brand, the franchise has gone...positioning. He moved quickly onto Ice Breakers to ramp up sales for the brand, which...became brand manager in March of 2003, Ice Breakers launched its innovative Liquid Ice liquid...
- Hershey extends Ice Breakers, Kisses, other core brands.(News & Trends)
- Magazine article from: Professional Candy Buyer November 1, 2003 700+ words
...based on best-selling core brands. Debuting in March, Ice Breakers Liquid Ice are round gels filled with Cool Mint flavor liquid...to get the favor just right." He notes sales across the Ice Breakers franchise, including gum and mints, is up 14.7 percent...
- Nabisco expands Ice Breakers line.(Brief Article)
- Magazine article from: Chain Drug Review February 14, 2000 700+ words
Building on the popularity of its Ice Breakers gum, Nabisco Inc. has unveiled Ice Breakers mints. The mints are packaged in round containers featuring a distinctive holographic look. The supplier is also introducing Sportz, a line of cheddar...
- Wrigley stretches reach; rivals push: Trident, Ice Breakers chew on huge lead.
- Newspaper article from: Chicago Tribune (Chicago, IL) August 6, 2006 700+ words
...Wrigley, which has easily held a huge lead over Trident and Ice Breakers through much of the first half of the decade. And it comes...as Cadbury Schweppes-owned Trident and Hershey-owned Ice Breakers struggled to deal with their own merger and competitive issues...
- Hershey expands in the mint market with Ice Breakers Liquid Ice, mini round gel...
- Magazine article from: Candy Business November 1, 2003 700+ words
Hershey expands in the mint market with Ice Breakers Liquid Ice, mini round gel capsules. The 30-ct dispensers...support includes sampling and national ads. Hershey says the Ice Breakers franchise is up 14.7 percent to $159.9 million in...
