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Eluma Earns Coveted DEMOgod Award at DEMOfall '06.

PR Newswire

| September 29, 2006 | COPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Eluma Desktop Community Handpicked From 67 of the Most Promising Innovators

TEWKSBURY, Mass., Sept. 29 /PRNewswire/ -- Eluma, the developer of the only brandable desktop application that drives customer loyalty and incremental revenue through the power of communities, today announced it was named DEMOgod for an outstanding performance at the DEMOfall '06 show. Eluma's award-winning presentation can be seen at: http://www.demo.com/demonstrators/demo2006fall/79812.php

A DEMOgod is selected for its expertise in positioning its product in the marketplace, articulating its most distinctive features, differentiating it from other technologies, and entertaining a discerning and critical DEMO audience -- all within six minutes.

Eluma CEO Richard Buck was presented the award for the Eluma Desktop Community. Says DEMO executive producer Chris Shipley, "Brands and organizations are experimenting with online communities as a means to bond with their customers and members. Yet, most platform options fail to deliver the right balance of brand integrity, manageability and flexibility. Eluma gets that balance right, while giving brand customers real control of their information experience."

The Eluma Desktop Community enables marketers to create a safe and secure environment in which customers can connect with their most trusted source of information -- their peers -- increasing the likelihood of action. Eluma also provides an always-on, direct connection to users' desktops through which marketers deliver time-sensitive information, ...

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