Helton carries the keys to NASCAR's ignition: NASCAR president Mike Helton is not as visible as he once was, but he's still getting the job done.(NASCAR)

As Brian France crowed over NASCAR's immense success in 2004 and its plans for the future, he also deflected rumors of his possible departure.

France, 42, succeeded his father, Bill France Jr., as NASCAR chairman in October 2003 but had to fend off reporters on the first day of a preseason media tour, saying, "It's a little too early for me to retire."

As France stood up front and center throughout a pep rally in Concord, N.C., flanked by an all-star lineup of drivers, NASCAR president Mike Helton quietly observed the dog and pony show from the front row. In years past, Helton would have been an integral part of the festivities.

As the presentation portion of the program ended and principals scattered to interview posts surrounded by journalists, Helton easily broke away and settled into a corner. While a bevy of cameras surrounded France and the drivers, Helton sat alone.

"I kind of like it over here," Helton said.

In November 2000, Helton succeeded Bill France Jr. as NASCAR president, becoming the first person outside the France family entrusted to run the sport. He says he doesn't mind being out of the spotlight now. He accomplishes more behind the scenes, and he certainly isn't intimidated by NASCAR's changing tide. Infact, he embraces it.

"A lot of it has to do with my role as substitute," Helton says. "I'm still the president and perform my daily duties. As Bill was challenged with his medical issues, I would fill in for him. But when the transition went to Brian, he brought in a new generation of energy and ideas, and he's out there on the front lines. That's how it's designed to be, and that's the way it's supposed to be."