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going for broke; Crazy-chic jeans for well under 100 bucks.(Weekday managed by Rjan Andersson and Adam Friberg )
Byline: Jane Herman
How's this for back story: A Swedish denim expert named rjan Andersson and his friend Adam Friberg once owned a vintage store outside Stockholm, frequented by hard-core jeans addicts. It was called Weekend, and it was open only on Saturday and Sunday. Later, it moved to the city and was renamed Weekday because it was open all seven days. About two years ago, just as Scandinavian denim lines like Acne Jeans and Nudie began to gain momentum among the rocker set, Andersson had the idea for a line of inexpensive jeans-a gift to the regular Weekday customers, who'd grown tired of purchasing this premium (and not-so-premium) denim at $200 and upwards. Said cheap-jeans company, cofounded by Friberg and Lasse Karlsson, would be sold only on Mondays and would be called Cheap Monday. Washed dark, worn tight, and costing about 400 kronor (about $65), the first 800 pairs were gone in four days.
The question now is, How good can a $65 jean really be? The answer: Really good.
With their cool colors, sexy, ...
- H & M Hennes & Mauritz AB: H&M Acquires the Company behind Cheap Monday,...
- Press release article from: Business Wire March 6, 2008 700+ words
...largest own brand is Cheap Monday, primarily a denim line. The idea behind Cheap Monday is fashion at good...at the best price. Cheap Monday is sold in more than...Sellers are the founders Adam Friberg, Lars Karlsson, Orjan...
- Swedish fashion group H&M acquires 60% of Fabric Scandinavien AB in SEK564m...
- Newspaper article from: Nordic Business Report March 6, 2008 700+ words
...and sells fashion under several brands, including its own Cheap Monday. The company has some 300 employees and is expected to achieve...under the management of the company's founder-owners Adam Friberg, Lars Karlsson, Orjan Andersson and Linda Friberg. H...
- ODIN OWNERS BLAZE FRESH RETAIL TRAIL; DEN, THEIR LATEST VENTURE, WILL ROTATE...
- Magazine article from: Daily News Record Koenig, Gillian June 4, 2007 700+ words
...children's styles from Swedish label Cheap Monday, whose cool colors, unique silhouettes...aesthetic but the entire philosophy of Cheap Monday that is in their offering of fun and...it as cheap as possible," explained Cheap Monday cofounder Lasse Karlsson. "The idea...
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- Magazine article from: Daily News Record Chang, Jenni August 27, 2007 700+ words
...H&M, Manhattan Portage, Cheap Monday, Converse. Style icons: Pharrell...student Wearing: A.P.C., Filson, Cheap Monday, vintage, Uniqlo, vintage Ray-Bans...student Wearing: H&M, vintage, Cheap Monday, Marc Jacobs Vans. Hair: Mullet...
- I like the; The shape and fit of your denims are all important - snobbery over...
- Newspaper article from: The Evening Standard (London, England) June 1, 2006 700+ words
...Primark stores and demand is high, while Cheap Monday's [pounds sterling]40 jeans, are...Whenever we get a new shipment of Cheap Monday jeans, we're inundated with orders...after a cheaper, quicker, jean fix." Cheap Monday's thin-legged jean is said to be...
- PREMIUM CUTS; PROJECT LAS VEGAS WILL OFFER UP 1,072 BRANDS NEXT WEEK, INCLUDING...
- Magazine article from: Daily News Record Koenig, Gillian Lipke, David Ssceidnes, Jean Thomas, Brenner August 20, 2007 700+ words
...Mario's and Bill Hallman. SCHNEIDER BY CHEAP MONDAY In recent seasons Cheap Monday revolutionized the denim market with its cheap...favorite spot in their wardrobes," notes Cheap Monday in a statement. "The collection has a masculine...
- H&M BUYS STAKE IN FABRIC SCANDINAVIEN.(H&M Hennes & Mauritz AB's acquisition of...
- Magazine article from: WWD Marsh, Emilie March 7, 2008 700+ words
...Scandinavien AB, makers of the ubertrendy Cheap Monday fashion label, among others. The deal...good fit for H&M. Denim brand Cheap Monday is sold in more than 1,000 stores...buying," said Persson, noting that Cheap Monday will not be sold in H&M stores...
