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UPDATE 2-Pfizer ads for Celebrex, Bextra mislead, says FDA.

The America's Intelligence Wire

| January 12, 2005 | COPYRIGHT 2003 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From CBS Marketwatch (Stories))

WASHINGTON (CBS.MW) -- The U.S. Food and Drug Administration has warned Pfizer in a letter that its ads for arthritis drugs Celebrex and Bextra are misleading.

The FDA said in a letter dated Jan. 10 and released on Wednesday that Pfizer failed to disclose information on risks in different advertising campaigns and made "unsubstantiated effectiveness claims" in its ads. The letter alleged Pfizer violated provisions of the U.S. Food, Drug and Cosmetic Act.

Joan Hankin, an FDA consumer promotion analyst, sent a letter to Robert B. Clark, Pfizer's vice president of regulatory affairs. In it, she said the agency focused …

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