How India, Inc. woos employees.

(From The Economic Times)

Byline: Rajiv Banerjee

At the Goodlass Nerolac paints factory situated in Chiplun, Maharashtra, the workers bring out their own newsletter. A simple hand-written single-page letter called 'Spandhan', which gives news about happenings at the factory and also about its workers.

At Johnson & Johnson the field sales personnel have been given credit cards under the cashless admission scheme. The card, which can be used in select hospitals, enables the staff to pay for medication for their dependants in case of an emergency, thus saving them the trauma of arranging for finance.

At the corporate office of P&G in Mumbai, the walls are plastered with posters saying 'To the top - Non-stop.' This follows an earlier war cry 'Now or Never,' which donned the walls earlier.

These are some instances of corporate India engaging its employees. Newsletters, credit cards, war cries and a whole host of other activities are not diversions, but attempts to up the engagement level between the company and its workforce.

India Inc is getting ahead and amidst all the technology, million-dollar investment and global game plans that one …