Survey says...: our second annual waterpark survey reveals a confident industry that is embracing new technology and renovation. Find out the latest on everything from lifeguarding to water quality.(Statistical data)

PARK PLACE The majority of waterparks are in the under 25,000 annual attendance category, suggesting that the community waterpark remains healthy. That is also reflected in the price of daily admissions and the number of season pass holders.

 
WHAT IS THE ANNUAL ATTENDANCE AT YOUR 
WATERPARK? 
 
More than 300,000     11.1% 
200,000 to 300,000     5.8% 
100,000 to 200,000    14.8% 
50,000 to 100,000     24.3% 
25,000 to 50,000      16.4% 
under 25,000          27.6% 
 
Note: Table made from bar graph. 
 
HOW MUCH DOES A WEEKDAY GENERAL 
ADMISSION PASS COST FOR YOUR PARK? 
 
Less than $5,    36.3% 
$5 to $10,       32.4% 
$10 to $20,        14% 
$30 or more,      9.5% 
$20 to $30,       7.8% 
 
Note: Table made from pie chart. 
 
THIS YEAR DO YOU EXPECT YOUR PARK 
ATTENDANCE TO: 
 
Increase         63.5% 
Decrease          3.2% 
Stay the same    33.3% 
 
Note: Table made from pie chart. 
 
WHAT IS YOUR MAIN METHOD OF MARKETING? 
 
Internet/e-mail    17.2% 
Print media        43.1% 
TV                  5.6% 
Radio               7.2% 
Direct-mail        23.1% 
Billboards          1.5% 
Other              12.3% 
 
Note: Table made from bar graph. 
 
WHAT PERCENTAGE OF YOUR GUESTS ARE SEASON 
PASS HOLDERS? 
 
100 to 75 percent         15% 
75 to 50 percent        14.4% 
50 to 25 percent        16.7% 
25 to 10 percent        22.2% 
Less than 10 percent    31.7% 
 
Note: Table made from bar graph. 
 
IN WHAT REGION OF THE COUNTRY IS YOUR 
PARK LOCATED? 
 
Midwest          38.4% 
Northeast          19% 
Southeast        16.4% 
Southwest        10.3% 
Northwest        10.3% 
South Central     5.6% 
 
Note: Table made from pie chart. 
 
DO YOU PLAN TO RENOVATE YOUR PARK IN THE 
NEXT FIVE YEARS? 
 
Yes    50% 
No     50% 
 
Note: Table made from pie chart. 
 
WHAT KINDS OF TECHNOLOGY DO YOU USE AT 
YOUR WATERPARK? 
 
Internet-based admissions                18.1% 
Smart-card admissions and concessions    16.7% 
Thumb-print keyless locker systems          7% 
Bar-code scan wristbands                 15.3% 
Point-of-sale system                     86.8% 
 
Note: Table made from bar graph. 
 
IS YOUR PARK INDOOR, OUTDOOR OR BOTH? 
 
Indoor     26.4% 
Outdoor    56.8% 
Both       16.8% 
 
Note: Table made from pie chart. 
 
IS YOUR PARK CONNECTED TO A HOTEL OR 
OTHER LODGING? 
 
Yes   11.7% 
No    88.3% 
 
Note: Table made from pie chart. 
 
WHICH TYPES OF AMENITIES DOES YOUR WATERPARK OFFER? 
 
Spraypark              40.4% 
Extreme rides          12.6% 
Surf machine            3.8% 
Lazy river             37.7% 
Tube slide             38.3% 
Body slide             53.6% 
Wave pool              19.1% 
Kiddie area            73.8% 
Concessions            73.8% 
Sand volleyball pit    23.5% 
Minigolf                  6% 
Locker rooms           85.2% 
Retail shop            32.2% 
Climbing wall           8.2% 
Go-carts                3.8% 
Arcade                 16.4% 
Kids' dry play area    28.4% 
 
Note: Table made from bar graph. 

SURFING WEB AND WATER

Waterparks are slowly moving toward Internet-based admission systems and similar technology. On the hardware side, sprayparks remain a popular feature now and in the future, with surf machines gaining strength.

 
WHICH TYPES OF AMENITIES WOULD YOU LIKE TO ADD? 
 
Spraypark              48.5% 
Extreme rides          18.4% 
Surf machine           27.2% 
Lazy river             18.4% 
Tube slide             28.2% 
Body slide             21.4% 
Wave pool               8.7% 
Kiddie area            21.4% 
Concessions            11.7% 
Sand volleyball pit     6.8% 
Minigolf                3.9% 
Locker rooms           15.5% 
Retail shop             3.9% 
Climbing wall          12.6% 
Go-carts                  1% 
Arcade                  2.9% 
Kids' dry play area   ...