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Cut! Cut! Cut!
(From Philippine Daily Inquirer)
Byline: Pepe Diokno and James Gabrillo
RECENTLY, we had the Joel Lamangan-Mother Lily Film Festival, aptly called the MMFF. It was supposed to be the biggest film festival in the country, the venue for the best of the best films to compete-and we got Kris Aquino and Mano Po 3. Yeah, the Metro Manila Film Fest might have been the biggest festival in the country, but it wasn't the venue for the best of the best-it became the backdrop of a cinematic Ermita, with the producers as pimps and the actors, whores.
We felt dirty watching the premieres, with the throngs of Ate V fans waiting to be spoon-fed the latest melodrama from the annals of un-originality. We felt dirty because, with the MMFF, film ceased to be an art form-it became an industry, just an industry. Buying a ticket was feeding this underground kiddie porn ring.
Kidlat Tahimik calls it the "McDonaldization" of cinema. He likened commercial movies to fast food offerings which are damaging and bad.
But here's another point of view: Bankrolling a film is harder than it looks, and finding an audience is like climbing Everest. To do both, you have to have a story you're sure will click, and you have to have people in it you know the masses want to watch. That is, if you're sane enough to want your money back.
This is the picture: The industry feeds the fans what they want, they give in to demand, but leave out the growth part of development. The masa loves the old products and shuns new projects that offer talent never seen before. The rich snobs with the discriminating taste ...
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