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COPYRIGHT 2004 Crain Communications, Inc.
Byline: MIKE DANO
Pantech&Curitel, a South Korean manufacturing company comprising the mobile-phone operations of Curitel Communications Inc. and Pantech Group, announced ambitious plans to sell 10 million Pantech-branded mobile phones in the United States in 2005. However, industry watchers believe the company faces a major uphill climb to reach its stated goal of garnering 15 percent of the U.S. CDMA handset market.
"Without a substantial marketing presence, I think that 15-percent target is unrealistic,'' said Chris Ambrosio, director of the wireless devices strategies service at research and consulting firm Strategy Analytics.
Pantech&Curitel said it scored a $1.6 billion deal with Audiovox Communications Corp. (now owned by UTStarcom Inc.) to sell 10 million CDMA phones in the United States in 2005 through...
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