AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Can antiviral tissues prevent the spread of colds?(names & claims)

Consumer Reports

| December 01, 2004 | COPYRIGHT 2004 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

"Kills 99.9 percent of cold and flu viruses," claims the packaging on the new Kleenex Anti-Viral tissues. The manufacturer says the three-ply tissues help prevent the spread of colds and flu with a "moisture-activated" middle layer containing antiviral agents.

In the 1980s several published studies funded by the manufacturer, involving a similar tissue that was never marketed nationally, found modest reductions in the spread of colds and other respiratory infections: about 10 percent fewer infections in the best-controlled study, 20 to 30 percent fewer in the rest. Other studies indicated that the product significantly reduced the number of live germs that pass through tissues onto hands or into the air. Comparable studies have not been done with the current product, which has essentially the same virus-killing ingredients.

Kleenex Anti-Viral may be worth trying if your household members catch a lot of colds or you work with sick people or in close quarters with others. The antiviral tissues cost roughly the same as other premium Kleenex tissues, such as its Ultra Soft or Lotion lines: $2 per box of 120, or about twice as much as regular tissues.

But the tissues are no substitute for more proven ...

Related articles from newspapers, magazines, journals, and more
New Campaign: Kleenex Anti-Viral.(Kimberly-Clark Corp.)(Brief Article)
Magazine article from: Marketing Week October 27, 2005 700+ words
Kimberly-Clark has unveiled a #3m television campaign to back its new Kleenex Anti-Viral range of tissues. The company claims it will be its biggest campaign for ten years. The ad, which breaks next month...
Kleenex Brand Launches New Anti-Viral Tissue.
Press release article from: PR Newswire July 14, 2004 700+ words
...tissue that offers these benefits. Kleenex Anti-Viral tissue will begin shipping in...early October 2004. "With the new Kleenex Anti-Viral tissue, Kimberly-Clark is...affects millions of people each year. Kleenex Anti-Viral tissue is the only facial tissue...
Pennsylvania State U.: Penn State health director skeptical of new cold...
News wire article from: The America's Intelligence Wire February 16, 2005 700+ words
...recently reached the market -- the Kleenex Anti-Viral Tissue, which, according to...he had never heard of Gesundheit or Kleenex Anti-Viral Tissues. CVS carries Airborne and Kleenex Anti-Viral Tissues, while McLanahan...
One, two, three ... on the way to healthy!
Magazine article from: Weekly Reader, Edition Pre-K (including Science Spin) October 1, 2004 700+ words
...Syncytial Virus).When you sneeze into a Kleenex Anti-Viral Tissue, the moisture-activated...but gentle enough for use every day. Kleenex Anti-Viral Tissues cannot cure the common...that cause colds and the flu. Using Kleenex Anti-Viral Tissues to trap and kill viruses...
Flu Season '04 Kicks Off With Vaccine Shortage; - Tips for Staying Healthy This...
Press release article from: PR Newswire October 11, 2004 700+ words
...also gentle enough for use everyday. "KLEENEX Anti-Viral Tissue, which traps and kills...mouth with a disposable tissue such as KLEENEX Anti-Viral Tissue when you cough or sneeze...contain cold and flu viruses by using a KLEENEX Anti-Viral Tissue as part of your daily...
Looking forward to winter.(influenza-care and treatment)
Magazine article from: Chemist & Druggist August 20, 2005 700+ words
...the products begins in the winter. Vicks First Defence and Kleenex Anti-Viral tissue (see C&D August 13, p22) are certainly...a cold prevention that gives you a runny nose. I expect Kleenex Anti-Viral tissues to be a hit and I'm sure they would limit...
OTC: COUGHS & SORE THROATS - Kleenex offers antiviral...
Magazine article from: Chemist & Druggist December 3, 2005 700+ words
New Kleenex Anti-Viral is Europe's first antiviral tissue, designed to kill the...antiviral formula. A subtle blue dot on the central layer differentiates Kleenex Anti-Viral from other facial tissues. The metallic packaging is designed...
GOOD HEALTH IS BAD FOR BUSINESS; When consumers don't sneeze, K-C and other...
Magazine article from: Advertising Age Neff, Jack February 4, 2008 700+ words
...C may not entirely be helping category sales, either. Kleenex Anti-Viral tissues, designed to kill 99.9% of cold and flu...French zipper gate'' ad designed to look like a box of Kleenex Anti-Viral tissues. It opens to reveal tips on how to avoid...
Kimberly-Clark Introduces Kleenex Moist Cloths; Strong, Soft, Disposable Hand...
Press release article from: PR Newswire March 30, 2005 700+ words
...Other recent examples: -- In August 2004, the company introduced Kleenex Anti-Viral tissue, a facial tissue designed to kill viruses that cause colds and the flu. Kleenex Anti-Viral tissue achieved a 5-plus percent share of the U.S...
Purell, Clorox, Kleenex benefit: Flu fear equals marketer bonanza.(News)
Magazine article from: Advertising Age October 25, 2004 700+ words
...Kimberly-Clark Corp., with the news breaking just days after Kleenex Anti-Viral tissues hit store shelves and ads began running from WPP...the SARS outbreak last year.'' CAPTION(S): Good timing: Kleenex Anti-Viral tissues
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA