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Your all-consuming passions.(have you heard?)(Consumer Reports)

Consumer Reports

| December 01, 2004 | Guest, Jim | COPYRIGHT 2004 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Next summer, dozens and dozens of golf balls will land in our offices. You're responsible, if you're among the 18 percent of our readers who play golf regularly. You persuaded us that rating golf balls (a first for us) in CONSUMER REPORTS would be a darn good idea.

For those of you staying off the links to do home chores, rest assured you're not forgotten: Because 92 percent of our readers own their homes, and pressure washers are increasingly becoming part of the home-maintenance arsenal, they've been put to the test in our labs on decking, siding, and concrete patios. It made for a great water show. You can read about the washers next year.

How do your passions become our programs? Our market researchers dig deep into the details of your interests to get a complete picture of who (besides you) reads CONSUMER REPORTS and what you want--and need--to read in its pages. Here's a snapshot.

* You're busy with home improvement. More than 25 percent of CONSUMER REPORTS readers remodeled a bathroom in the past two years (it seems that the toilet ratings in the October 2002 issue didn't go to waste). Some 20 percent remodeled their kitchens, and almost a third of those did the work themselves.

* You're cued in to TV. The Ratings of DVD players in this issue should come in handy for the 20 percent of you who ...

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