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The reality of performance optimization.

Business Credit

| November 01, 2004 | Phelps, Dru; Anton, Jon | COPYRIGHT 2004 National Association of Credit Management. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

What does 'good' look like? For years, business has taken for granted the customer's relationship in the buying and selling of products and services. Many take a snapshot look at marketing, operations, or automation, but few through the eyes of Total Customer Service Excellence. The reality of today's competitive market demands that YOUR business not only look inward at the process, but also continuously seek external feedback to optimize performance using the real opinion of the consumer. What better place to begin than at the point of contact with your customer service call center; a team of front line representatives who each interact with over 60 customers each day or ...

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Source: HighBeam Research, The reality of performance optimization.