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More than ever before, sustaining success in today's marketplace demands that every company build capability for sustainable entrepreneurship. Yet this capability seems to be extremely elusive. Why? When studied from the right perspective, some real lessons can be gained from looking into the failures of AT&T and Enron. Enron saw itself as an entrepreneurial enterprise, but it collapsed. AT&T is a very old, bureaucratic company that has been struggling--with little success--to become more entrepreneurial ever since divestiture of its local operating companies in 1984.
Each company illustrates a very different kind of problem. However, both failures can be ...