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Gays Lead Non-Gays in Cell Phone Use, Cable TV and HDTV Viewership New Findings from Harris Interactive/Witeck-Combs Communications Survey Highlights Technology Use and Preferences of Gay and Non-Gay Consumers.

PR Newswire

| December 15, 2004 | COPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

ROCHESTER, N.Y., Dec. 15 /PRNewswire/ -- According to a recent nationwide online survey, eight in 10 (79%) gay, lesbian and bisexual (GLB) adults have cellular phone service compared to a slightly lower percentage (72%) of heterosexual adults.

In addition, more than two-thirds (69%) of gay adults report subscribing to cable television services compared with less than two-thirds (61%) of their non-gay counterparts. The data also reveal that gay consumers are twice as likely to have a television with high definition resolution (HDTV) in their homes than heterosexual consumers (16% vs. 8%), as well as are more likely than non-gays to obtain a high definition TV ...

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