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IF MONEY GREW ON TREES. FANTASISES KOTAK MAHINDRA BANK'S NEW TVC (Kotak Mahindra Bank launches new TV commercial, showcasing the bank as investment destination).
(From India Business Insight)
Kotak Mahindra Bank completed its first full year as a banking entity and it recently launched a new commercial, which was created by Oglivy and Mather (O and M). The ad shows a middle-aged man imagining how his life would have been if money grew on trees. With plenty of visual imagery and strong narration, the ad showcases Kotak as an investment destination.
The commercial carries the message, `Think investment, …
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