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Most music videos, which are created on a "fast track," are not finished in HD. The format is expensive, the postproduction work is time-consuming, and, above all, music video channels do not push for it. But when the Beastie Boys tapped Northern Lights Post to create a video for their song Ch-Check It Out, they required that it be done in high def.
"It was important to the band to have a 24p HD master because the musicians are not only interested in the technology, but they also want to preserve their work for years to come," says editor/effects artist Ross Shain of Northern Lights Post. A universal mastering format, 24p is not interlaced so it results in a 1:1 relationship with the original film frames. This makes it ideal as a master file format, since it can be ported to other formats for future needs without image degradation.
Ch-Check It Out itself is a blast from the past, with an eclectic collection of nostalgic-style beats and rhythms. The video is a similar ...