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The Winter Feels Good program was conceived and developed by SnowSports Industries of America (SIA) and launched last September at a Capital Hill press conferences hosted by SIA and the National Ski Areas Association (NSAA). The program has been endorsed by all national trade and professional associations in the snow sports industry.
The public awareness campaign to promote the health and fitness benefits of snow sports participation has been honored by the Public Relations Society of America (PSRA) and the International Association of Business Communicators (IABC).
The Winter Feels Good press kit won the PRSA Thoth Award of Excellence in its category. It was …