Who are you?(fresh Snow)

"Whooooooo are you? Who-hoo, Who-hoo. I really want to know ..." sang Roger Daltry of British rockers The Who. While I may date myself with this quote, that was precisely the purpose in distributing our readers' survey in our February 2004 issue. And based on what we learned, it would appear that I fit in well with the demographic profile of our readers. The survey was an effort to learn more about our readers so that we may better address editorial topics that fit your interests. Advertisers also ask for demographic statistics to confirm their decision to advertise in Cross Country Skier is, indeed, a good fit and investment.

We were very pleased with the response to the survey. As a result, we were able to refine our reader profile and expand our understanding of our …