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Amid the nation-wide fervor of Mexico's second game in the first round of the World Cup, this year's World of Concrete-Mexico had a definite soccer theme. Most exhibitors had draped images proclaiming support for the Mexican soccer team in their booths. Others gave away souvenir soccer balls. One exhibitor, Sika Chemical, had its workers hand attendees green jerseys numbered 13, demonstrating support as the soccer teams 13th player. And during the afternoon broadcast of the Mexican team's second game in its first round, attendees watched the contest on televisions everywhere.
While the game's outcome, a scoreless tie, may have briefly dampened the crowd's spirit, World of Concrete was a winner. The Mexican construction industry is scoring goals and winning. And concrete construction is playing a dominant role.
According to Daniel Damazo Juarez, director general of del Instituto Mexicano del Cemento y del Concreto, one of WOC-Mexico's co-sponsors, the construction spurt is giving producers and constructors a growth impetus. "We have heard of many new concrete block plants under construction in the last six ...
Source: HighBeam Research, Scoring a goal for concrete in Mexico.(brickbats)