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Oh, grow up! Do baby boomers need different makeup than their 20-something daughters.(Brief article)
Byline: Jane Shin Park
Though 50 may be the new 30 (or so proclaimed Oprah on the occasion of her own mid-century marker two years ago), it's a fact that mature skin has different needs than younger complexions-and not just in terms of skin care. While there is certainly no shortage of cosmetics available today, all makeup-from foundation and concealer to eye shadow and lipstick-does not fit all. "As you get older, skin gets thinner, drier; it also gets darker around the eyes," says the veteran editorial makeup artist Sandy Linter, who is herself 58. If a product is too heavy, or even too iridescent, it can settle into lines, making existing wrinkles more obvious, she says. The best cosmetics companies have wisely come to the rescue with
complexion-brightening, line-minimizing makeup specially formulated to make skin of a certain age look its best.
Primers-the step between ...
- Revlon, Inc. Introduces Vital Radiance(R), An Innovative, New Cosmetics Brand...
- Press release article from: Business Wire January 23, 2006 700+ words
...Revlon, Inc. (NYSE: REV) introduces Vital Radiance(R), the first major color cosmetics...mind. Launching in January 2006, Vital Radiance is expressly designed to enhance the...doesn't work as well as it used to. Vital Radiance provides a complete makeup solution...
- BEAUTY FIRMS BATTLE FOR VITAL RADIANCE'S SPACE.
- Magazine article from: WWD Brookman, Faye September 29, 2006 700+ words
...Faye Brookman With the glow gone from Vital Radiance, mass market retailers are scurrying...that could gain more space from the Vital Radiance fallout. Most said they'll fight...Monday it was pulling the plug on its Vital Radiance line, a color cosmetics collection...
- VITAL RADIANCE COURTS OLDER WOMEN.
- Magazine article from: WWD Prior, Molly January 20, 2006 700+ words
...beauty firm's new cosmetics brand, Vital Radiance, which will begin rolling out this...multimillion-dollar marketing campaign for Vital Radiance on Monday. "Recognition is powerful...spokesmodels to represent the brand, Vital Radiance looked for women who embodied confidence...
- Revlon Inc.(introduces Vital Radiance for women over 50 years)
- Magazine article from: MMR February 6, 2005 700+ words
...brand for women over age 50. Called Vital Radiance, the brand is expressly designed to...does not work as well as it used to. Vital Radiance promises a complete makeup solution...cosmetics needs. "We heard her, and with Vital Radiance we're thrilled to offer the 50...
- REVLON SEES $40M LOSS FROM VITAL RADIANCE LINE AS BIG BOXES TURN COLD.
- Magazine article from: WWD Prior, Molly July 11, 2006 700+ words
Byline: Molly Prior NEW YORK - Vital Radiance, Revlon's boldest product launch...40 million of that anticipated from Vital Radiance, in the second quarter. Revlon...few months. Revlon began rolling out Vital Radiance in January. Revlon's loss of planogram...
- Revlon's Vital Radiance line hits skids.(Vital Radiance)(Brief article)
- Magazine article from: Cosmetics International July 28, 2006 700+ words
Revlon's Vital Radiance, the line targeted to women 50...the number of its stores carrying Vital Radiance from 2,500 to 500. Target is...there may be more in the offing. Vital Radiance was one of the biggest initiatives...
- Revlon Updates Outlook for 2006 and Beyond; Provides Status of Vital Radiance...
- Press release article from: Business Wire June 2, 2006 700+ words
...beyond and provided an update on its Vital Radiance and Almay initiatives as well as its...reflects less robust growth from Vital Radiance and Almay due to stepped up competitive...The Company noted that it believes Vital Radiance is a compelling consumer proposition...
- Retailer revolt causes $40M loss at Revlon; Target, CVS, others reject Vital...
- Magazine article from: Advertising Age Thompaon, Stephanie Neff, Jack July 17, 2006 700+ words
...didn't return a call for comment. Vital Radiance, the not-so-vital brand blamed...according to TNS Media Intelligence, for Vital Radiance, which was launched in January. That...age-defying foundation, which beat Vital Radiance to the scene last year. Ms. Klein...
