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List Leader Pont does more for less; Pont urges marketers to seek out new channels, particularly online, to keep competitive edge.(Pont Media Direct's Stefanie Pont interviewed)(Interview)

BtoB

| August 14, 2006 | Banjo, Shelly | COPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: SHELLY BANJO

This month, the DMA List and Database Council honors Stefanie Pont, managing partner of Norwalk, Conn.-based list brokerage and direct marketing consultancy Pont Media Direct, with the List Leader of the Year Award.

Pont accepts the honor with 22 years of experience, having held senior positions at Euro RSCG-Brann North Americ, Boardroom Inc., Millard Group and Paradysz Matera.

Pont, who family members affectionately call "list goddess,'' served as chairwoman of the DMA List and Database Council from 1999-2003 and currently serves as special events/DMA liaison chairwoman for the List and Database Council.

BtoB caught up with Pont after the award announcement to ask her about the latest challenges to the list industry and …

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Source: HighBeam Research, List Leader Pont does more for less; Pont urges marketers to seek out...

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