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Publication: BizSmart Column (Jeff and Marc Slutsky)

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COPYRIGHT 2004 BizSmart Column

Byline: Jeff and Marc Slutsky

Sep. 7--GOOD SERVICE CLOSES THE SALE: Recently, Marc was shopping for a new car. He narrowed down the basic type of car that he wanted, and there were about six different brands that fit into hit list. Marc took the time to test drive each car at least once and talked with each of the sales people several times.

Each of the six different brands of car performed roughly the same, so the determining factor was the effort of the sales person and the quality of the dealership. His choice was made and the car was purchased. Infiniti of Columbus was the...

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