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DON'T TOUCH THAT DIAL.(Desperate Networks)(Book review)
The past dozen years have been the most convulsive in television history. The four major networks' share of the viewing audience has fallen from seventy-two per cent to forty-six. As the HBO hits "The Sopranos" and "Deadwood" made even the best network shows look strangely antique, basic-cable offerings like "South Park" (on Comedy Central) and "The Shield" (on FX) fattened their channels' purses through subscription fees as well as through ads. Even Univision's telenovela "Alborada" began to outdraw some network shows. Scrambling to keep up, the networks began premiering shows throughout the year, rather than just in the fall; running them for "short arcs" of only ten or ...
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