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Counsilman-Hunsaker Staff
Counsilman-Hunsaker, St. Louis
A destination attraction can employ one of two business strategies. One provides a static entertainment package that, to the extreme, can be the same menu week after week, such as mechanical animal shows for children and the same waterfeatures year after year. The other offers a slowly changing mix of old and new, plus additions to maintain freshness--and encourage repeat visits.
Our Dream Facility destination resort, the Lodge of the Five Senses, uses this model to create a waterpark resort that also will be a successful business. To do so, our business plan focuses on repeat visits by ...