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Amid the bustle of Tiananmen Square is a semitrailer-sized digital sign that once counted down the seconds before Hong Kong's return to China. Today, the massive neon numbers are ticking toward another momentous event: the 2008 Summer Olympic Games, when Beijing takes the world spotlight.
Besting international powerhouses such as Toronto, Paris, Istanbul, Turkey, and Osaka, Japan, Beijing's selection by the International Olympic Committee was monumental on cultural and economic fronts. As host, the city is expected to attract 1.8 million visitors, nearly $1 billion in tourism-related revenue and more than $16 billion in investment, according to Chinese reports.
...Source: HighBeam Research, Golden opportunity: with the 2008 Olympic Games on the horizon, the...