Radial XSE technology: redefining tire performance. (Michelin North America Inc.)(includes related article) (Michelin North America Today)

It is a technological breakthrough. "With Radial XSE technology we can offer revolutionary performance to meet the demands of our customers -- and in doing so, provide Michelin dealers with a tangible competitive edge."

Jim Braun, vice president brand marketing for Michelin Americas Small Tires (MAST), says Michelin's revolutionary Radial XSE technology may seem more subtl than the change from bias to radial tires, but it is just as important in the technological advancement of tire performance.

"It can enhance performance in three key areas: wet traction, snow traction and rolling resistance."

The original equipment vehicle manufacturers, looking to improve …