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Beauty By Numbers.
Beauty Reporter
Bikinis have spelled sex since their invention in the 1940s. Now they sell menOs magazines, inspire diligence in dieters, and (evidently) enhance
the performance of beach volleyball players. We add up the tiny numbers.
NPATRICIA TORTOLANI
1943: Year in which wartime rationing led
the U.S. government to order a 10 percent reduction in the fabric used in womenOs swimwear, resulting in a bare midriff and the removal of skirt panels.
3: Number of years later that French engineer Louis Reard invented the official bikini, naming it after the Bikini Atoll in the Pacific, where atomic bombs were tested that year.
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