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Hot Stuff Foods is putting its money where its c-store customer's mouth is. The Souix Falls, S.D. foodservice company is funding up to a full 100% of the typical $4,000 start up costs for Hot Stuff's Food On the Go branded concept.
The way the initiative works is that first Hot Stuff Foods will provide the equipment, free-on-loan. Secondly, it will offset the franchisee's initial cost of the trade dress and signage of a new store.
"The offset is realized through a matching food credit to those retailers who ...