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McDonald's opens in-store gym for kids.(Industry News)
As convenience stores continue to gain a larger share of stomach in the battle for foodservice dollars, traditional quick-service restaurants are on their heals looking for alternative ways to capture new customers. A Whittier, Calif.-based McDonald's restaurant in July opened its doors to the hamburger chain's second R Gym, a dedicated in-store play area that features interactive game zones designed for children aged 4 to 12.
Equipped with stationary bicycles attached to video games, dance pads, basketball hoops, monkey bars, an obstacle course and a host of other games, the R Gym is intended to provide a fun, easy and convenient way for children to increase their physical activity.
Underscored by games that develop physical coordination, strength development, aerobic conditioning and social skills, the McDonald's ...
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