Count on Curtis: Wilbur Curtis blends technology with simplicity in its G3 Concept Series Primo Cappuccino machine.(Category Update: Specialty Drink Dispensers)

With fuel prices soaring and in-store margins shrinking, hot beverages have emerged as one of the most profitable sections in the convenience store. With a price point usually not much more than a regular cup of coffee, cappuccino sales are helping drive the hot dispensed beverage business, and Wilbur Curtis is doing its share to grow the category with new equipment innovation.

Rich in design, rich in features and rich in profits, the G3 Concept Series Primo Cappuccino machine from Montebello, Calif.-based Wilbur Curtis Co. Inc. (www.wilburcurtis.com) blends technology with simplicity to deliver robust cappuccino cup after delicious cup.

Curtis Primo Cappuccino machines are designed with smooth, Euro-styled lines and an impressive over-sized backlit display. A natural attention getter, these units stimulate impulse sales with their rich counter presence, while also simplifying the cappuccino blending process.

Featuring the industry's most advanced digital technology, the Primo Cappuccino utilizes Curtis' exclusive G3 technology to simplify use, minimize costs and increase profitability. The G3 ADS Digital Control Module provides precise control over all critical blending and dispensing functions. Its scroll-through precision programming enables the operator to adjust powder flow in 5% increments and water temperature from 170 to 190 degrees to create the perfect hot beverage.

The fixed flow water system ensures precise drink blending regardless of irregularities in water pressure/volume, while the digital temperature control accurately senses water temperature and level for maximum energy efficiency as well as to prevent heating element burnout.