Informa Research Services Selects Jambo to Bring Pay-Per-Call Solution to Mortgage Brokers.

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Jambo, a provider of solutions that connect people by phone to businesses represented in Internet search and traditional media, announced a pilot program with Informa Research Services to incorporate Jambo's pay-per-call and Pay-Per-Call Collect solutions to connect consumers and mortgage brokers via the telephone.

The announcement was made as more than 2,000 real estate executives and industry followers gathered on Wednesday to kick off Real Estate Connect SF 2006. The conference provides a forum for leaders in real estate and technology to discuss the future of the industry. The event is being held at The Palace Hotel, July 26-28, in San Francisco.

The agreement will enable both companies to expand their advertising distribution into one another's online and offline lead generation vehicles, giving their respective mortgage broker advertisers more sources and more opportunities to find new customers.

Informa advertisers gain access to Jambo's patent-pending intuitive ranking capabilities that identify the brokers most likely to be relevant to a particular consumer. This filtering process provides brokers with highly qualified leads, and consumers with more relevant business listings -- increasing the likelihood that a caller will turn into a customer, the company noted.