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Provide patients with realistic expectations.(Guest Editorial)

Publication: Skin & Allergy News

Publication Date: 01-JUL-06

Author: Narurkar, Vic A.
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COPYRIGHT 2006 International Medical News Group

The nondermatologists, non plastic surgeons, and nonphysicians promoting cosmetic procedures based on media hype rather than actual evidence of safety and efficacy are promoting a culture of unrealistic expectations among patients.

This is particularly the case with freestanding "medispas" staffed by non-core specialist physicians or, in some cases, operating with no on-site physicians at all. These facilities spend large amounts of money on advertising and push technologies into the marketplace without adequate study and followup, which often leads to bad outcomes and complications.

Tremendous strides have been made in recent years in cosmetic...

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