AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
It was hard to miss the upbeat commercial during the nightly 2006 Winter Olympics broadcasts: a happy-go-lucky couple spending their way through a night on the town, paying for everything with a Bank of America debit card.
The spot was part of the bank's campaign to promote its new "Keep the Change" debit card, which promises to help you save by spending. But it will take a long time for the iconic change jar to fill up, judging from the promotion's terms.
THE REAL DEAL
Here's how Keep the Change works: Let's say that you use your debit card to pay for a $4.50 sandwich. Bank of America deducts the rounded-up amount ($5) and electronically transfers the 50-cent difference to your Bank of America savings account at the end of the day. The bank will match 100 percent of rounded-up contributions for the first three months, 5 percent thereafter.
Don't rush to use the debit card to earn a new car or college tuition. Those matching contributions (which, by the way, are taxable and therefore reported to the Internal Revenue Service) are capped at $250 a year and are credited annually-after you've been ...