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Avid made two notable announcements at the NAB show. First, the company introduced Avid Interplay, a nonlinear work flow engine for managing assets, and second, it debuted a Media Composer product facility with work flow intelligence features.
The focus of Avid Interplay is to solve complex tasks. To this end, the solution fuses integrated asset management, work flow automation, and security control into a single system. While Interplay is focused on the Avid production environment, it can also manage 100 other media and non-media file types. The management solution is embedded within the system, so editors don't have to leave their creative environment. The core is a client/server engine that works with any Avid Unity MediaNetwork family of shared-storage solutions to form the backbone of an interoperable media production environment. Interplay monitors the status of components and can be configured with Transcode, a service for creating various resolutions or proxies. Because all the Avid Interplay tools can work with any resolution, and projects maintain links to any file variation, the process of switching between resolutions becomes simplified.
A base system can be configured for a facility with a number of Avid NLEs and a Unity system already in place for about $18,000, and that includes the Interplay server, which consists of a PC running ...