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Japan Times (Tokyo, Japan)

| July 11, 2006 | COPYRIGHT 2006 Japan Times. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Martin Webb

Jul. 11--Pret-a-porter a la Paris

An arresting advertising campaign and highly desirable accessory line is winning Parisian womenswear brand Paule Ka more and more fans in Europe, and the brand is seeking to capitalize on its success at home with the opening of a flagship store in Tokyo's prim and proper fashion enclave of Ginza.

The brand is perhaps best known for its chic, sleek and slinky footwear, but the word in Paris is that Paule Ka has of late been gaining increasing acclaim for clever but classic interpretations of seasonal trends seen in its pret-a-porter line. Both ranges are on display in their full glory at the brand new two-story store just across from the Coach store on Namiki Street. With an understated smoke-gray exterior, the store boasts a classy-gray and yellow interior ...

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