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The new media and the (same) old media.(Editorial)

Quadrant

| July 01, 2006 | COPYRIGHT 2006 Quadrant Magazine Company, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

THE MEDIA SCENE continues to develop in fascinating ways. The newspapers, especially the broadsheets, are having a great deal of difficulty in adapting to the development of the internet. Those, like the Sydney Morning Herald and the Age, who depend for the bulk of their revenue on classified advertising, are finding the competition from advertising online a growing threat to their "rivers of gold", upon which they have depended for so many years to support large, top-heavy, editorial departments. Also, the pressure from competing online news sources is forcing them to make more and more of their content available in electronic form, not just as mainly happens at present ...

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Source: HighBeam Research, The new media and the (same) old media.(Editorial)

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