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LUCKY STAR?: Could the Material Girl be fast fashion's next poster girl? How about designer? Speculation is building in Europe that Madonna is negotiating to appear in Hennes & Mauritz's next major ad campaign - and perhaps do even more. The Swedish cheap-chic giant declined all comment Thursday. But getting Madge to star in its ads would be a coup for H&M, which has tried to boost its buzz factor recently with a series of high-profile designer tie-ups, including Karl Lagerfeld and Stella McCartney. Amsterdam designers Viktor Horsting and Rolf Snoeren have been tapped to design a collection for H&M this fall. Sources said the Madonna negotiations in no way involve Viktor & …