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PHYTO: CARING FOR THE SCALP.(Ales Groupe plans to introduce Phytoprogenium shampoo)
Byline: Michelle Edgar
NEW YORK - The Ales Groupe is diving headfirst into the launch of its new Phytoprogenium shampoo - a product designed to protect the scalp with a newly patented ingredient.
"There are skin care products for every part of the body. The one part of the body where there's skin that no one really cares about is the scalp," said Anthony Molet, executive vice president for Phyto. "This is like fertilizer for the hair. You can't grow hair without a healthy scalp."
By tracking the evolution of shampoos over the last 50 years, Phyto found products that cleansed, detangled, treated, enhanced and added shine to hair. The company wanted …
