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COPYRIGHT 2006 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc.
Apex Hides the Hurt, by Colson Whitehead (Doubleday; $22.95). The nameless narrator of Whitehead's trenchantly funny and moral third novel is a melancholic "nomenclature consultant," who devises names for such products as Apex, a bandage sold in an array of skin tones. Flashbacks from his professional heyday are spliced into present-day scenes that show him trapped in the small town of Winthrop, deciding whether its name should be changed to Freedom (the name given it by liberated ex-slaves) or New Prospera (the brainchild of a software tycoon)....
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