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Nokia 'seeds' bloggers with free camera phones: Companies use 'hip' new media to spread word.

The America's Intelligence Wire

| June 30, 2006 | COPYRIGHT 2003 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Financial Post)

Byline: AHMED AL-HAJ

From the outside it seems like a pretty straight-forward deal.

Nokia Canada teams up with Matchstick, a Toronto word-of-mouth marketing company, to spread the message about Nokia's new camera phone through the blogging community.

If the bloggers have over 400 hits a day, are young and hip and use Rogers Wireless service, they qualified for a free phone. Now 90 bloggers, half in Toronto and half in Vancouver, are carrying Nokia's product. From an advertising perspective, it's pretty smart.

"Everybody today is looking for a way to reach into new media," said Rob Whittle, national president,…

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