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COPYRIGHT 2006 Crain Communications, Inc.
Byline: COLIN GIBBS
Companies looking to monetize surfers on the wireless Web should consider giving stuff away.
That was the consensus of the three speakers featured last week in RCR Wireless News' first webinar, "Wireless portals: Who owns the mobile Web user?'' While content providers and carriers are rushing to cash in on mobile data, the industry should look to the computer-focused Internet to find blueprints for business models in wireless.
"The reality is we've only attracted a small percentage of the users that we really can attract; I think the market can be much bigger,'' said Veronika Sonsev, senior director in AOL's wireless...
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