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Increase their mind share to increase your market share: Part II of III.(IN HER OWN WORDS)

Women in Higher Education

| June 01, 2006 | Foster, Sheryl | COPYRIGHT 2006 Women in Higher Education. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

So you've decided to start a consulting practice. Or maybe you've been doing consulting on the side for a few years and may be ready to take your consulting practice to the next level.

As a business owner, you strive to increase market share in your industry by selling more products and services. However, you must first promote yourself before you can sell your services.

Your objective is to increase people's mind share, which is a gauge of consumer awareness for your service. As a consultant, you want your prospects and clients to think of you when they have a problem. Although there are many ways to get your name in circulation, this article will focus ...

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