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Belief in the centrality and power
of strategy seems to permeate
business and many consulting firms
benefit from helping to understand
and shape company strategy. This
assumes that creating a strategy
is the only way to be successful.
Some business leaders even claim
that strategy often does make a real
difference, and in fact, too much
time spent on strategy can distract
from more important concerns.
While strategy is the process of deciding
what to do, there is a fairly weak link
between strategic planning and company
performance, at …