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Beyond strategy.

Nilewide Marketing Review

| June 18, 2006 | COPYRIGHT 2006 NILEWIDE. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Belief in the centrality and power

of strategy seems to permeate

business and many consulting firms

benefit from helping to understand

and shape company strategy. This

assumes that creating a strategy

is the only way to be successful.

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