Beyond strategy.

Belief in the centrality and power

of strategy seems to permeate

business and many consulting firms

benefit from helping to understand

and shape company strategy. This

assumes that creating a strategy

is the only way to be successful.

Some business leaders even claim

that strategy often does make a real

difference, and in fact, too much

time spent on strategy can distract

from more important concerns.

While strategy is the process of deciding

what to do, there is a fairly weak link

between strategic planning and company

performance, at …