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Picking partners.
Partnering with other brands is an
increasingly popular way to cost
effectively differentiate offers and
potentially add brand values or
change images. It is well recognised
that smaller brands often benefit
more from a partnership with a
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- AUSTRALIANS MOVING AWAY FROM PRESTIGE BRANDS: SURVEY.
- News wire article from: AsiaPulse News May 10, 2006 700+ words
...and fashion magazine Vogue, according to the 2006 Brand Asset Valuator (BAV) study. Conducted by advertising agency...said. "In 1993 eight of the top 50 brands in the Brand Asset Valuator study were prestige European cars, well there...
- INVENTION: Don't chicken out.
- Newspaper article from: Brand Strategy February 23, 2009 700+ words
...culture, geography or industry, there is one name that crops up everywhere in the surveys carried out in the Brand Asset Valuator research by agency group Y&R. That brand is the Apple iPod. You're probably not surprised. If my experience...
- LEGO Company to Channel Strong 2001 Performance into Aggressive Growth Strategy...
- Press release article from: Business Wire April 16, 2002 700+ words
...brand in the world among leaders like Coca Cola, Levi's and Disney, according to Young & Rubicam's Brand Asset Valuator. In Canada, LEGO ranks as the third largest overall toy company behind Hasbro and Mattel. Last year, the LEGO...
- Yahoo! Continues Global Expansion of Its Leading Online Dating Site, Yahoo!...
- Press release article from: Business Wire June 11, 2003 700+ words
...Yahoo!'s global network includes 25 world properties and is available in 13 languages. (a) According to Brand Asset Valuator, 2003 Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names...
- An ad assembly line? The implications of WPP's plan to cement Ford ties are...
- Magazine article from: Advertising Age May 26, 2003 700+ words
...Ogilvy & Mather's "brand stewardship'' program), intellectual capital (Y&R's proprietary Brand Asset Valuator) and strength of global network (to IBM Corp.) He experimented with service bundling (OgilvyOne). Now he...
- media channels; media marketplace: In the Eye of The Beholder.(Statistical Data...
- Magazine article from: American Demographics December 1, 1999 700+ words
...the independent media services division of Young & Rubicam, has incorporated Y&R's proprietary Brand Asset Valuator system, known as Media BAV, into its media planning and buying arsenal, to analyze viewers' perceptions and...
- BY THE NUMBERS.(Brief Article)
- Magazine article from: Advertising Age September 20, 1999 700+ words
Young & Rubicam's Brand Asset Valuator is a proprietary tool for managing brands. It is based on in-depth conversations with more than 100,000 consumers in 32 countries...
- THE GIANT AWAKENS; WITH A HOST OF HIGH-PROFILE MARKETING INITIATIVES PAYLESS...
- Magazine article from: Footwear News Russak, Brian December 4, 2006 700+ words
...already yielding big results, according to Payless Chief Marketing Officer Eran Cohen. In Young & Rubicam's Brand Asset Valuator study, Payless' 2006 brand differentiation score leaped 59 percentage points over 2005 results among women aged...
