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COPYRIGHT 2006 SourceMedia, Inc.
In October 1991 a storm stronger than any previously recorded hit the coast off Massachusetts. Termed by some the "Perfect Storm," it was actually three storms combined into one, creating a dire situation in the Atlantic Ocean. The 2000 eponymous movie dramatized this confluence of factors and had viewers on the edge of their seats. In his article for the Journal of Business Strategy, "The perfect market," Scott Bergquist of IBM Consulting may not have readers in suspense, but he draws a compelling picture of a so-called "perfect market," fraught with as many dangers for the unprepared as a turbulent ocean. In a clever analogy to the 1991 storm, the...
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