RFID Technologies Strive to Keep Customers On Board.

Publication: eWeek

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COPYRIGHT 2006 Ziff Davis Media Inc.

DALLAS--The fourth annual RFID World event here this year holds few surprises in terms of customer adoption rates--it turns out most RFID implementations are still the result of mandates.

That said, there is no lack of new technology to bring existing and potential customers along the RFID path. EPCglobal's generation two standard, more colloquially known as Gen 2, has taken a front seat for many vendors, as has providing quick start programs for companies looking to take the low cost approach to testing out new RFID capabilities.

Avery Dennison Retail Information Services, for example, announced Feb. 28 its Gen 2 RFID Starter Kit that includes 1,000 free RFID carton labels, Avery Dennison's AP 5.4 RFID printer,...

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