AskJeeves Fires its Butler, Speeds up Web Search.

Publication: eWeek

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COPYRIGHT 2006 Ziff Davis Media Inc.

NEW YORK (Reuters)--The loyal butler is gone.

AskJeeves.com said on Monday that it has retired Jeeves, its mascot servant, and will now answer the door simply as Ask.com, adopting a self-service approach for users looking for a focused way to search the Web beyond guessing keywords.

The new Ask.com features a slick, do-it-yourself toolbox that helps users refine more types of searches with the first click of their computer mouse for maps, images, dictionaries, weather, local info or documents stored on their computers.

Users can select from up to 20 different...

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