Report: Microsoft Plans to Buy Videogame-Ad Firm.(Massive Inc.)
Publication: eWeek
Publication Date: 26-APR-06
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LOS ANGELES (Reuters)--Microsoft Corp. plans to pay $200 million to $400 million for Massive Inc., a privately held company that places ads in video games, the Wall Street Journal said on Wednesday.
The deal to buy the two-year-old start-up highlights the increasing importance of advertising in nontraditional media, the report said.
A Microsoft spokeswoman said the story is based on...
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